Emma Willis Announces Fashion Collaboration With Next

Emma Willis is adding another string to her bow after revealing she has collaborated with Next on a clothing line.

The former model, who is also Next’s brand new ambassador, teased the collection on Instagram ahead of Wednesday’s launch.

She wrote: “So excited to have teamed up with @nextofficial to create an edit of my fave pieces from their winter collection. Watch this space peeps.. launches online this Wednesday!”

Pieces from the collection include cosy knits in autumnal shades, statement checked coats, sheer blouses and tapered trousers.

Not one to do things by halves, Emma is also the face of the campaign, modelling her edit in a series of chic pictures. 

On the collaboration, Next said: “We are really excited to announce we now have Emma Willis on board as a brand ambassador.

“Being a TV personality and mother of three, she understands the importance of practical yet fashion-forward dressing, her own style is ‘comfortable with a modern femininity’ which makes her a perfect fit for our brand.”

They continued, “As an ambassador for Next, she will be picking her key edit each season from our current collection which will then be styled into outfits for her to model.”

Emma Willis’ Next collection is available to buy now, and in case you need a little help in deciding which pieces to covet, Emma said, “I love the over the knee elasticated boots, the slouchy men’s trousers, and the gold sequin skirt… love love love them. There’s something for everybody in the collection.”

So what are Emma’s best styling tips?

“Don’t over accessorize. Avoid fussiness, keep everything simple and clean. Embrace tailoring, pick and invest in really good tailored pieces,” she said.

Our hero pieces from Emma Willis’ Next collection

Gold Sequin Skirt, £52, Buy Here


Cashmere Curve Hem Sweater, £85, Buy Here


Red Cable Sweater, £34, Buy Here


Black Tuxedo Slouch Trousers, £30. Black Tuxedo Jacket, £50, Buy Here


Monochrome Check Coat, £75, Buy Here


Shop The Collection Here