Primers: The Spanx For Your Face

The new primers that smooth out imperfections and make your make-up last all day long

Primers are a relatively new make-up trend, however their ability to sculpt skin and improve make-up’s staying power has seen them quickly trickle into the mainstream.

These unseen smoothing, lifting and illuminating fluids are unbeatable at stopping make-up slipping, creasing and setting in wrinkles. Effective, long-lasting and instantly able to combat a variety of skin concerns from discolouration to uneven tone, they have become a must-have part of every professional make-up artist’s beauty arsenal.

We’ve rounded up our pick of the best primers for your skin, eyes, lips and lashes – which one will you choose?

You can’t talk about primers without mentioning Smashbox – the very first brand to launch a primer to the mainstream market and Photot Finish is still one of the best primers around today. The idea first came to photographer and grandson of Max Factor, Davis Factor, when he noticed models needing constant make-up touch ups during shoots.

With his grandfather’s knowledge in cosmetics he began whipping up a clear silicone paste that could be applied to the face to keep make-up fresh and flawless under the hot lights in his LA Smashbox studios.  An instant hit, celebrities and models began smuggling pots into their handbags, leading Davis and his brother Dean to launch an entire cosmetics range. Specifically designed to withstand the hot lights, the range went down a storm on Hollywood movie sets and thus Smashbox Cosmetics was born.

Smashbox Pore Minimizing Photo Finish Primer‘s signature silky texture effortlessly glides over bumpy pores to smooth and soften the skins surface, hiding all manner of imperfections. Gently dab a pea-sized amount into oily areas such as the T-zone where cosmetics are prone to slip and leave for 30 seconds before applying cosmetics. The oil-absorbing technology soaks up excess moisture for 8 hours of long-lasting un-shiftable make-up.

Discover more of our favourite primers to transform your beauty routine and make your make-up stay all day…