Irn Bru, Luzocade, and Ribena, are some of the brands that have decided to slash the sugar content on their drinks. And therefore, customers won’t need to pay extra to buy them.
However, original Coca Cola, and original Pepsi, have decided against lowering the sugar content in their drinks. As such, these fizzy drinks will cost customers that little bit more.
A Coca-Cola Great Britain spokeswoman explained their decision to WalesOnline.
She said, “Coca-Cola Classic is one of the few brands that will be subject to the new tax as we have decided not to change the recipe. Consumers tell us not to change it and we believe they should be able to choose a Coca-Cola Classic if that’s the drink they want.”
It’s also thought that Dr. Pepper, Sprite, Old Jamaican Beer and Red Bull will be subject to the increased charge, having not reduced their sugar content.
It is estimated then that customers will pay around 8p more if purchasing these specific drinks.
However, it seems most supermarkets have taken steps to reduce the sugar in their own-brand soft drinks, in order to avoid the tax increase.
Tesco, Co-op, and Asda have all opted to do this – although they will still be stocking branded soft-drinks, which may still carry the levy.
Pure fruit juices and milk-based drinks, which can also contain some levels of sugar, will however not be subject to the price increase.
While the change is hopefully set to make a big impact on people’s health, it’ll also provide a boost to the economy.
It’s thought that the new tax will raise £275 million this year. The money will then be spent on promoting healthier lifestyles in schools, including creating initiatives centred around healthy eating.