That's the bad news, the good is this gradual darkening has been happening since the dawn of time and make-up itself, so there are tons of great concealers out there that not only cover dark circles with hard-wearing pigment, but de-puff, correct sallow undertones and hydrate the area for an altogether perkier look.
Whether you prefer a robust going-nowhere cream or looser, liquid formula for easy spreading, there is an under-reye concealer out there that is the perfect foil to your dark circles. Read on to discover a selection of my personal favourites, from luxury classics to new cult buys and cheap-as-chips steals.
These cult beauty buys will never let you down...
Hide those dark circles with our pick of the most effective under-eye concealers
From beauty buys to at-home concoctions, discover how celebrities keep a youthful edge
Find out which beauty products are the most popular with online consumers and why.