Want younger-looking skin? Take a look at our pick of the best anti-ageing serums
. Packed with antioxidants
and beauty-boosting ingredients, the right serum can help combat wrinkles, smooth over fine lines, brighten a dull complexion and plump skin.
The difference between your usual moisturising cream and an anti-ageing serum
is that serums are more concentrated, which makes them ideal for targeting specific problems, be it wrinkles, discolouration, dry patches and more. This also means that a tiny bit goes a long way! While your moisturiser will nourish your skin and create a barrier of protection, think of serums as a lighter, more easily absorbed and targeted addition to your beauty arsenal.
But now that you know the importance of a good serum, how do you pick the right one for you? Skincare technology
is now advancing as quickly as it is in every other aspect of our lives and Clinique are once again leading the way, with a brand new serum
that's clever enough to understand our skin's past - in order to pave the way for a better future. The Smart Custom Serum
can adapt to your own complexion, whatever your age, concern or ethnicity, for a truly bespoke experience.
Using Clinique's unique precision repair technology, the Smart Custom Serum
works hard to repair the signs of sun damage, reducing dark spots and even preventing the effects of ageing that you can't even see yet. One of the best anti-ageing serums
on the market, this clever pick can call on the specific ingredients your skin requires, holding back on the ones that don't affect your complexion until such times as your needs change. Pretty impressive, right?
This is the future of skincare and the sooner you invest, the better your complexion will appear. Use the Smart Custom Serum morning and night to see smoother, softer skin in just two weeks.
Click through for more of our best anti-ageing serums
, we've got ones for every skin type and budget.