The best mascaras to enhance your eyes
For most women, mascara is the desert island saviour their make-up bag can't do without. With it's ability to lift, lengthen and curl lashes in one swift swoop, the best mascara uk is a single beauty buy that can dramatically change your look.
The trick to applying mascara properly is not to get over zealous. Old habits die hard but don’t be tempted to pump the wand repeatedly in and out of the bottle, this pushes air into the tube which cause the product to dry out prematurely and leads to flaky lashes. Equally important is not to overload the wand with too much product - this results in clumps. Instead, just twist the wand back and forth to ensure the formula is spread evenly across the applicator. For maximum impact, start at the root and wiggle upwards, this creates a natural lifted and curled effect – for best results do this 2-3 times in quick secession.
How often should you change your mascara? Experts say that we should invest in a new one every 3 - 6 months, even if there's some left in the tube. This is because even the best mascara uk bottles harbour bacteria from the eye, which over time can fester in the tube and cause unsightly sore or bloodshot eyes. Yuck!
So, now that you’re in the market for a new mascara, why not update your makeup bag with one of our favourites? From cult classics that have cemented best-selling status for decades to the latest innovations trending backstage at fashion week, these are the best mascara uk your beauty arsenal is calling out for.
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