The trick to applying mascara properly is not to get over zealous. Old habits die hard but don?t be tempted to pump the wand repeatedly in and out of the bottle, this pushes air into the tube which cause the product to dry out prematurely and lead to flaky lashes. Equally important is not to overload the wand with too much product - this results in clumps. Instead, twist the wand back and forth to ensure the formula is spread evenly across the applicator. For maximum impact, start at the root and wiggle upwards, this creates a natural lifted and curled effect ? for best results do this 2-3 times, without waiting too long between coats.
How often should you change your mascara? Experts say that we should invest in a new one every 3 - 6 months, even if there's some left in the tube. This is because even the best mascara bottles harbour bacteria from the eye, which over time can fester in the tube and cause aggravation or even infections. Yuck!
So, now that you?re in the market for a new mascara, why not update your makeup bag with one of our favourites? From cult classics that have enjoyed best-selling status for decades to the latest innovations trending now, these are the best mascaras your beauty arsenal is calling out for.
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