One of the most important ingredients for plumper, brighter and smoother skin is collagen. As we age, our skin produces less and less of this vital protein, which results in wrinkles, loss of firmness and lack of elasticity. So in the hope of replenishing our dwindling supplies, we invest in expensive anti-ageing creams and serums, or even drinks, which promise to plump the complexion back to its youthful best.
If you've discovered that your luxury moisturiser isn't making any difference to the appearance of your skin, there could be a very simple answer. Collagen production in the body is very complex and can't be reproduced externally in enough quantities to make any impact. So we are generally being misled by cosmetic companies, who tell us we can pump up collagen levels simply by rubbing cream into our skin.
In fact, eating a healthy diet of fruit, vegetables and oily fish will help you more than any skincare product. But, if you want to really see a difference, there is an anti-ageing supplement on the market that is over 100 times more effective than a vitamin-rich diet at helping to neutralise free radicals in the body - the main cause of collagen loss.
Astaxanthin has been proven to plump skin and improve the complexion in 2 to 4 weeks, visibly reversing the signs of damaged and ageing skin - and for just £17. Plus, Astaxanthin protects skin against further UV damage, so it's the perfect investment for summer, when the skin will be exposed to prolonged sunshine.
Keep reading for more of our favourite anti-ageing tips to keep your skin looking its best.
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