We all know that collagen is the key to younger-looking skin. As we age, our skin produces less and less of this vital protein, which results in wrinkles, loss of firmness and lack of elasticity. So in the hope of replenishing our dwindling supplies, we invest in expensive creams and serums, or even drinks, which promose to plump the complexion back to its youthful best.
If you've discovered your luxury moisturiser isn't making any difference to the appearance of your skin, there could be a very simple answer. Collagen production in the body is very complex and can't be reproduced externally in enough quanities to make any impact. So we are generally being misled by cosmetic companies, who tell us we can pump up collagen levels simply by rubbing cream into our skin.
In fact, eating a healthy diet of fruit, vegetables and oily fish will help you more than any skincare product. But, if you want to really see a difference, there is a supplement on the market that is over 100 times more effective than a vitamin-rich diet at helping to neutralise free radicals in the body - the main cause of collagen loss. Astaxanthin
has been proven to plump skin and improve the complexion in 2 to 4 weeks, visibly reversing the signs of damaged and ageing skin - and for just £17. Plus, Astaxanthin protects skin against further UV damage, so it's the perfect investment for summer, when the skin will be exposed to prolonged sunshine.