sue11
member
Reged: 22/08/2007
Posts: 242
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I have read this months magazine & whilst I accept that there are a lot of highly paid women I feel that W & H is alienating the average income female. Most of us do not earn between £30,000 - £80,000 which were the figures quoted in the article regarding money. At the present time people are wondering if they can pay the bills they have let alone feel even more depressed about the salaries that the minority earn.I am starting to wonder if this magazine is only aimed at high earners in the South East of the country because very little seems to relate to the rest of the country.
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Chickadee
member
Reged: 28/03/2008
Posts: 4028
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I haven't read that article yet, but surely it would make more sense for them to aim at people on average incomes, which I thought were more around the low twenty thousands.
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sue11
member
Reged: 22/08/2007
Posts: 242
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Exactly. I work for a mortgage broker and as you rightly say that is nearer the norm. I think W&H are losing touch with the real world that is happening in the big wide world.
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Jeni
member
Reged: 29/05/2007
Posts: 16
Loc: Cheshire
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Why don't your send a message directly to the Editor?
She says she welcomes comments! And she needs to understand her audience to target the editorial
Jeni
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sue11
member
Reged: 22/08/2007
Posts: 242
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I will but I just wanted to know if others agree with me or whether I am out of touch here in Cheshire. Although I see what women are earning all over the Northe West when mortgage applications are done I wondered if the rest of country earn much more.
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emptynest
member
Reged: 10/11/2007
Posts: 559
Loc: South Wales
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Hi Sue11
I don't think you are out of touch at all. There are actually quite a lot of features in W&H that are aimed at high earning women. I think this must be one of them. I must admit there are times that I wonder if the magazine is for me - I would love to know what their target audience is.
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wispa
member
Reged: 16/01/2008
Posts: 3657
Loc: Suffolk,
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I've just cancelled my subscription to another magazine for exactly the reasons given above. I've been a subscriber for years, EVEr such a long time, and it's not been a quick decision, and in many ways I feel I am being unfaithful.
They have had a revamp. They used to do a range of "expensive But I can dream" clothes and cosmetics, as well as "now these you can afford" stuff, and interviews with real women. I felt it was my magazine.
Now, after the revamp, they are doing stuff I can't afford and would never wear. And the women the interview aren't role models, they are a select elite, a clique from whom most women are excluded.
W&H, listen carefully
..wispa
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sue11
member
Reged: 22/08/2007
Posts: 242
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Hi Wispa, I very rarely buy the magazine now and even I remember my mum buying it many decades ago when it was just as you described. But your description of elite is just right and maybe the magazine should remember that their target market is not the same as the Tatler. The average person is making cut backs and they may just be cutting back on magazines that no longer target them or make them feel good.
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Chatelaine
member
Reged: 23/08/2007
Posts: 4176
Loc: A village somewhere on the Con...
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Hi All, Although I now live on the Continent, I agree with you all. Although I must confess I do love looking at the clothes and accessories which come with a price tag beyond my reach, I think it would be far more realistic if we were shown pictures and info of the top range, with similar alternatives in far more reasonable prices alongside it. That way it would cater to all. The credit crunch is making (previous) high(er) earners too economise, as prices rise, but incomes do NOT. I do realise that magazines are planned months and months in advance, but all the same, the current market should be taken into consideration, and instead of making the readers feel even more down and out, the mags should pep up, and show that just because funds are (a bit or a lot more) short now, that there are alternatives......
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susang
member
Reged: 10/08/2006
Posts: 623
Loc: Milton Keynes, Bucks
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Gok Wan is starting a new show this week showing us Designer Clothes that are coming out on the catwalks now and where to shop to get them that look near enough the same at High Street prices!
Its on Thursday i think, im having a look.
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Chatelaine
member
Reged: 23/08/2007
Posts: 4176
Loc: A village somewhere on the Con...
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Susang on which TV channel is it???? If it is on BBC1 or BBC2 then I can receive it on the cable here on the Continent, if it is ITV or anything else, I am left out.....  shame, because it sounds interesting!!
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tracy1970
member
Reged: 13/06/2008
Posts: 63
Loc: Langdon Hills
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Hi Chatelaine just read your post. Gok I believe is on channel 4. You can log onto channel 4.com and bring up all the previous weeks tv programmes for free. You could try this and see if you can watch it from your computer. Hope this helps. Cannot live without Gok!!
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snowdrop3
member
Reged: 28/06/2008
Posts: 39
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Hi Sue
I agree with you. I live in the South East and earn nowhere near that amount of money. I do work for the NHS though so that may account for it! I would like to know what all these people earning between 30-80K do for a living. Perhaps its time for a change in career
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suzie88
member
Reged: 02/09/2008
Posts: 811
Loc: Essex
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I loved this month`s issue,it gave me lots of ideas to update my winter wardrobe. I have bought a mock croc bag which is the key accessory and I am heading off to Dune for the boots featured in the magazine.
Because of the credit crunch I ventured into a local charity shop and found a brand new pair of Hobbs grey flannel trousers,labelled 99 pounds for 17.50 pounds and have abandoned my search for a new coat because I am wearing my daughters old black duffle coat,(she`s at uni).
Bring on the cold weather!
Suzie88
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GroovyMama
member
Reged: 08/03/2008
Posts: 106
Loc: Corsham, Wilts
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I've put off getting a subscription because I feel the magazine is being aimed at those above my salary - and I'm at the lower end of thier salary bracket. Most of the fashion is in the 'dream land' category for me. As things get tougher, the magazine could go, as it becomes less relevant.
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suzie88
member
Reged: 02/09/2008
Posts: 811
Loc: Essex
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Hi Groovymama,
I agree when you say that the fashion is Dreamland for you,me too some of it, but you can often find a very similar thing much cheaper in another shop. I like to know what is in fashion and buy one or two expensive items which will last a few years and mix them with cheaper styles from Zara or Gap.
Suzie88
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Joannea
member
Reged: 14/10/2008
Posts: 2
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Hiya
I am newbie to W&H and have just signed up for the forum. I really enjoy the magazine and the stories are very real and effect us all. However, I do agree while I love all the fashion, make up etc pages they are way beyond my reach. I am disappointed in this as I like a lot of the styles, and when I go to look at where they were bought it's as if they are for the high earners and not the average person with mortgage, family pressures etc who really struggle month to month. 
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sue11
member
Reged: 22/08/2007
Posts: 242
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Hi All, Its four months since this thread started and I think its more relevant now than ever before. I think that everyone is watching what they spend now just in case. I personally love reading how to make cut backs and save money even if I don't want or need to. Especially when it comes to cooking meals.I think that is another area that the magazine needs to address.
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Sam001
member
Reged: 07/10/2008
Posts: 70
Loc: Nr Manchester
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I'm not renewing a subscription to another magazine (a home one) for the same reasons...I can't and doubt that I will ever be able to afford what they have in their mags. When I began the subscription 6 years ago everything was within my reach one way or another - whether it's from Oxfam, car boot sale or home made with a bit of creativity! The homes belonged to everyday working people but now they all seem to be converted barns in rural France or some huge Victorian one on the outskirts of somewhere posh and totally out of my league! The last one I looked at had an article about going green - suggesting using paint at £25 for 2.5 litres! I'd love to go green but not at a price tag that would mean me sleeping rough!
I've ditched other glossies as they are aimed at a lower age bracket and this is the first W & H I have had. As I write this I haven't finished reading it but the few articles I have read so far have been fantastic and it would be a real shame if I got further into the mag onto to discover that the articles are totally out of my league too.
By the way, I don't earn anywhere near the lowest wage bracket mentioned...nowhere near! And as a full time working mum, that's like rubbing salt in an already gaping wound.
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wispa
member
Reged: 16/01/2008
Posts: 3657
Loc: Suffolk,
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I subscribed to Eve for years, but gave up when it stopeed being a "middle income" mag and started being a "rich girls" mag.
And what has happened - it's now closed down due to "economic problems"
I wonder how many other ladies stopped buying it for the same reason?
.wispa
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