Precious metals have been extremely volatile over the last 3 years, at one point platinum was almost $2300 per ounce. Rhodium, the metal used to plate white gold was $12,000 per ounce! It became nearly impossible to purchase a men's wedding ring in platinum because the prices were simply too high. With that being said, platinum has always been the most luxurious and highest quality choice in metals for engagement rings and wedding rings. The shame of it was that many people couldn't afford to make their engagement ring or wedding ring in the best metal possible.

We saw a big movement toward palladium and white gold as an alternative to platinum however, even gold reached $1000 per ounce. So any white precious metal was quickly becoming unattainable. In addition, I have never been a huge fan of palladium because its simply not as reflective or white as platinum. As far as white gold goes, we all know that it comes with its own set of problems. The great news is that platinum is now $800 per ounce while white gold is $700, so for a few dollars more you can own the world's most sought after metal. Platinum simply put, is magical!

The properties and characteristics of platinum can't be matched by any other precious metal. It's hypoallergenic, naturally white and extremely durable. A ring made in platinum can be handed down from generation to generation and can in fact be given to your great grandchildren. The reason for this is the durability and density of the metal. The added benefits include the safety of your valuable diamonds and low-maintenance of the metal itself. Look for many new wedding ring and engagement ring styles to be released by designers like Tacori, Verragio, Hearts on Fire, and Simon G. These designers among others love to work with platinum because its easier to set diamonds in and can be manipulated much easier than white gold or palladium. Not to mention the fact that they can be assured the masterpieces they create - and you adorn - will be worn for many years to come.

Look for big things in the platinum arena!