I bought it in Space NK (Ł60 at the time!) because the assistant demonstrated a bit on the palm of my hand and it seemed to smooth out all the lines. I have used it on my face but not noticed any difference. Recently I went back to Space NK and asked if I was doing anything wrong. They assured me that make-up artists use it on models before photo shoots and showed me (again) how to apply it. Personally, I can't see what it is supposed to do. I would be interested to know if anyone has had the dramatic results they claim. Incidentally, I am not very lined on the face, which may be one reason.