This is what we've often been told, but some people persist in thinking that the more you pay, the better the result. Sorry, it just doesn't work like that with human skin. A good sunscreen, a light moisturiser, a proper cleansing at night and a healthy diet are all you need.

I've never felt the need to spend huge amounts of cash on whipped-up oils with long names - "Super Nu-Retriv Plumping and Anti-wrinkling pro-Xlane enriched Day Creme" Ł50 please,when you can get reliable and cheaper products from Nivea or Superdrug. And don't take any notice of beauty editors, they have to toe the line as the advertisesr pay for the magazines (Ł60,000 for a full page ad)and hence their salaries and expenses are at risk if they promote the less expensive lines.