Why Water Is Your New Makeup Hero

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The best of the new makeup launches are boasting a high water content. Read why this is such good news for your skin...

Water may see like the most basic of beauty ingredients, but new makeup infused with H20 is creating a lot of buzz right now. Why? It’s exciting, we promise. A shot of the stuff in your foundation, blusher or lipstick creates a dewiness akin to the glow you get after a facial.

Furthermore, these new buys don’t merely plump and hydrate your complexion; the water-laden textures mesh beautifully with pores for a second-skin effect. Think sheer, ultra-blendable, supremely fresh, and you’ll understand why we – and the rest of the beauty industry – are looking for buys that champion water’s benefits.

In foundation, these water-led formulas read as imperceptible on the skin, swapping cakey telltale coverage for hyper-real pigments that appear to melt into your contours. The lip colours create a youthful flush that makes mouths appear drenched in hydration, while lids and cheeks glow under luminous veils that offer a hint of translucent tint.

Make Up For Ever Face & Body Liquid Makeup, £27
Ever since Make Up For Ever launched in Debenhams in May, we’ve been wondering how we ever lived without the French beauty brand. Amongst its many heroes is the Face & Body Liquid Makeup, a water-based pigment that makes good on its promise of a semi-matte, satin finish. Water-based bases are wonderful news for those with oily and acne-prone skin, but with its thwacks of hydrating benefits, this one ticks all the right boxes for dry skin, too.

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