The award-winning pre-shampoo is a cult product among the stars, with celebrity fans including Cate Blanchett, Gwenyth Paltrow and Sir Mick Jagger, as well as many members of the royal family.
It was originally formulated for Audrey Hepburn by Phillip Kingsley, one of the world’s leading trichologists (that’s a hair and scalp specialist, if you’ve not encountered the term before). The iconic actress loved it so much that Philip Kingsley brought it out as a permanent product and retail range.
Well, if it’s good enough for Audrey…
Good for all hair types and gentle enough for daily use (even for those with fine hair), the Elasticizer doesn’t weigh hair down, while soothing irritated scalps and reducing flakes and build-up.
The shampoo is said to deliver “a rush of moisture into the hairs cuticle to help reduce breakage and restore the hair’s strength and stretchability, leading to less breakage and snapping.”
It’s not just celebs that can’t get enough of the flake-fighting treatment. The Internet is awash with rave reviews from happy customers.
‘I don’t usually write many reviews but in the case of Elasticizer I just had to!! This is an excellent product for my long, fine and thinning hair which has become very very dry and falling out almost as I look at it,’ writes one user.
Another says, ‘Highly recommend to anyone with any type of hair. My hair has never looked better. Totally addicted to this stuff. It’s worth every penny.’
Social media users can’t get enough of the Elacistizer either. ‘Big bouncy hair goal achieved 💆🏼#phillipkingsley #phillipkingsleyelasticizer #davines #davinescolour #bighair #bighairgoals #nomoresplitends #hair #lookafteryourhair,’ posted one woman.
‘Hair Holiday life saver #phillipkingsley #tanning #hair #hairstyles #holiday #products #hairproduct #hairproducts #beautyblogger #beauty #beautyjunkie #haircare #phillipkingsleyelasticizer,’ wrote another.