Travel: New York
Check in Sitting among SoHo's artists' lofts, the hotel's industrial-style design details scream "fashion hangout", but that's not the whole story. There's mid-century glow and style too, particularly in bedrooms that ooze Mad Men appeal.
The main event Take a walking trail of unique boutiques in SoHo, West Village and TriBeCa. The hotel's red-hot concierges will direct you, but do check out Frye's amazing boots (thefryecompany.com) and Erica Weiner jewellery (ericaweiner.com). It's worth researching sample sales too (they're listed in the "Shopping" section at timeout.com/newyork).
Chic eats Ginger mojitos at the beyond-buzzing Grand Bar start evenings with a zing. Don't sweat restaurant reservations: the concierges will conjure up hot tables such as Lure Fishbar, which has an interior resembling a St Tropez yacht and pomegranate margaritas to die for.
What it costs From £865pp for three nights on a room-only basis, including Virgin Atlantic flights with Virgin Holidays. Call 0844-5573859, go to virginholidays.co.uk or visit one of 90 stores located in Debenhams and House of Fraser nationwide. For flights, go to kayak.co.uk
More info nycgo.com